Thinking in Images: The Illustrations Behind Avansa’s Annual Plan
Some projects take time. Not because they move slowly, but because they deserve time. That was certainly true for the series of illustrations created to bring to life the four strategic goals of Avansa Halle-Vilvoorde. Avansa Halle-Vilvoorde is one of twelve regional social and cultural organizations in Flanders and Brussels. Together, they work towards a sustainable, inclusive, solidary, and democratic society. It’s an ambitious mission — and rightly so. The challenge was to make these broad ideals not only understandable in words, but also visually clear and engaging. From Thinking to Drawing What began as a pile of notes, concepts, and diagrams gradually evolved into a visual story. How do you translate abstract themes like knowledge and skills, diversity as a strength, social cohesion, and active participation into images that speak, connect, and stay with you? The process unfolded through sketches, pencil strokes, and conversations. At times, the drawing seemed to require as much
6 November 2025
Mycelia Academy
I am working on a video-course about hygiene in the industrial mushroom production. Mycelia is one of Belgium's leader's in biotech and mushroom production. The team has been amazing and the work very interesting. I have learned a lot from both the content (What is a micro-organism?) and the process (new tips and tricks in Premiere and After Effects). Over the last 5 months I have been recording, editing, animating, illustrating, designing, storyboarding, directing, mixing and recording sound and having lots of good times with the Mycelia -crew AKA the Mushroom people. The final result will consist out of 4 modules and about 40 videocourses in total. The underlying message: learn from the (expensive) mistakes the pro's at Mycelia made in the past, by both preventing and remediating big and small disasters (infections). The challenge? Translating complicated and dry information in a clear and fun way for both the biotech professionnal and the enthousisastic mushroom business amateur, an
29 August 2025
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